Our Leadership Team

Kevin West
Kevin West
Vice President
HealthForward
Kevin joined Innomar Strategies in 2008. With over 25 years of experience in the Canadian healthcare and insurance industries, Kevin started HealthForward in 2012, and leads a team of 70 associates focused on optimizing health outcomes and access to therapy for patients while helping payers and plan sponsors achieve long-term sustainability in their drug plans.
Before starting HealthForward, Kevin led various divisions at Innomar, including Consulting, Pharmacy, Distribution, Government Relations, Strategic Partnerships, New Business Development and Marketing. Prior to joining Innomar, Kevin spearheaded many innovative and ground-breaking initiatives that have shaped the delivery of healthcare in Canada. He implemented Canada’s first electronic prescription claims adjudication system and launched a fully-integrated adjudication software. He also led the first US-owned long-term care pharmacy in Canada.

Kevin has a Bachelor of Arts degree from York and sits on the Board of the Canadian Association of Pharmacy Distribution Management.

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