Who We Are

20th anniversary - Celebrating 20 years of serving Canadians

Reinventing Canadian market access from the dining room table

What started as a three-person huddle in 2001 became a modern fixture of Canadian healthcare. Here's how Innomar Strategies went from a small team with big dreams to the largest COVID-19 vaccine distribution vendor in Canada's history.
Healthcare worker clicking on digital screen

Creating remarkable patient experiences

Healthcare worker clicking on digital screen
Since 2001, we have provided an unparalleled balance between patient care and market access, and continue to deliver innovative solutions to specialty manufacturers to improve product access, increase supply chain efficiency, and ultimately enhance patient care.
Healthcare worker clicking on digital screen

Nurse in pink scrubs looking after an older sitting female patient

It all starts with the patient

Nurse in pink scrubs looking after an older sitting female patient
We’ve been shaped by the belief that every Canadian deserves access to the specialty medication they need, when they need it. President of Innomar Strategies, Guy Payette, began our journey to provide a new model for pharmaceutical support services tailored to meet the needs of the Canadian market. Our name, Innomar, reflects our roots in innovative market access solutions and reimbursement consulting. 


Since then, we’ve grown to over 2,200 associates, while expanding our portfolio of commercialization services. Still, we have kept the patient at the heart of everything we do. And all that we do may surprise you.
Nurse in pink scrubs looking after an older sitting female patient

What sets us apart? 

Integrated support services

Our integrated, fully owned and operated support services provide comprehensive, flexible solutions for your product. Seamless integration means your patients receive a consistent and reliable healthcare experience throughout their treatment journey, while your team receives integrated data connectivity for real-world insight.

Specialty medication expertise

Our expertise in specialty medication, and the evolving Canadian healthcare landscape, ensures patient experience and product performance are optimized at each stage of the commercialization journey and beyond. It’s a holistic approach that provides patients across Canada with improved access to medication and high-quality care. 

Commitment to quality assurance

Our commitment to quality assurance is unwavering. Your team can be confident that all corporate and regulatory compliance standards will be met through our controlled management system and continuous quality improvement process. And our industry-leading business continuity plan ensures consistency and confidence in data integrity and patient connectivity.

Exploring the future, today

Our customers’ needs and the programs we deliver are always evolving and improving. Recognizing that the healthcare market is dynamic and requires continual innovation, we know that what works well today may not be the best approach a few months or years down the road.

Our team has the breadth of experience and insight generation to develop forward-looking solutions that are informed by years of operational experience. With the ever-changing healthcare landscape in Canada, we are recognizing these changes and applying them. From innovative ways to speak with our patients to finding technology efficiencies with payment solutions. Together we will implement responsive commercialization and patient support solutions with this future in mind.

Group meeting with man writing on a white board

Innomar has always been at the forefront of innovation. We continue to adapt our integrated model around technology and evolve how we interact with patients. What we do at the core–market access–remains the same. How we do this is changing.

Guy Payette, President

Our global network

As an AmerisourceBergen company, we are part of a global network that drives innovative partnerships with manufacturers, providers and pharmacies to improve product access and efficiency throughout the healthcare supply chain. Locally, we work closely with HealthForward and Cameron Stewart Lifescience.