October 28, 2025 - October 29, 2025

Connect with as at the 24th Annual Market Access Summit

Delta Hotels Toronto | 75 Lower Simcoe Street, Toronto, ON M5J 3A6

11:50 AM Tuesday, October 28

Panel Discussion

The Canadian market access landscape is rapidly evolving due to shifting government policies, payer dynamics, and the complexity of biopharmaceutical innovation. This session will explore key trends, including pricing and policy changes, data-driven decision-making, new funding models, equity in access and digital health solutions, while highlighting opportunities for industry stakeholder collaboration to enhance patient access.

  • Impact of Pricing and Policy Changes within Canada/US, Globally
  • Navigating evidence demands for high-cost therapies and rare disease treatments, leveraging real-world evidence, health outcomes data, and patient-reported outcomes to meet payer evidence demands
  • Data-Driven Decision Making and the growing importance of economic modeling and burden-of-illness studies
  • Equity of access and digital health solutions and value-based reimbursement models exploring opportunities for collaboration between industry stakeholders to improve patient access
Collette Williams

Collette Williams

Senior Director, Strategic Consulting

Collette Williams
Collette Williams is the Senior Director of Strategic Consulting at Innomar Strategies-Cencora, bringing extensive expertise in Pharmaceutical Market Access, Government Relations, and Precision Diagnostics. A distinguished and results-oriented leader, she has held senior leadership positions at esteemed organizations such as Pfizer, Seagen, Novartis, AstraZeneca, and Roche, where she successfully developed and implemented impactful strategies across therapeutic areas including Oncology, Immunology, and Rare Diseases.

Recognized for her strategic vision and ability to foster strong stakeholder engagement, Collette leads a high-performing team at Innomar Strategies-Cencora. Under her leadership, the team provides clients with innovative solutions to ensure successful product launches and sustained market access, ultimately driving meaningful advancements in patient care on a global scale.
Collette Williams

Increase market access in specialty care

Commercializing a product in the Canadian healthcare landscape is challenging, and barriers are significant for high-cost specialty medications. Our team of consultants works closely with our customers to understand their needs and to develop fully customized market access strategies for the Canadian market. We help manufacturers break through market access challenges with innovative strategies for all stages in the product lifecycle.

Our breadth of industry experience, expertise in specialty, and tailored solutions will ensure patients have timely access to your specialty medication when they need it the most.

InnomarConsulting™ services include

Market access submissions in specialty care
  • Market research and landscape assessment requirements
  • Expertise in numerous complex therapeutic areas including rare disease, oncology, and immunology
  • Pricing strategy, pCPA negotiations and product listing agreements (PLAs) for optimal success
  • Health economic modeling

Who to meet with 

With whom should I meet in advance of submissions?

Advisory boards comprised of payers, leading physicians and other key opinion leaders

Consultation with patient associations and advocacy groups in Canada

Preparatory meetings with review bodies and key clinicians as needed

Let's Connect


Fill out the form below to request a time to connect with our experts while attending the 24th Annual Market Access Summit or if you are interested to learn how our expert insights can guide your business decisions.

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