septembre 22, 2025 - septembre 23, 2025

Connect with us at CAPT's Annual Conference 2025

MaRS Discovery District | 101 College St, Toronto, ON M5G 0A3

Day 1 - 2:00 PM - 3:00 PM

Maximizing the Value of PSP Data for Decision Making

Patient support programs (PSPs) are an integral part of a patient journey. They focus on enhancing care for patients with complex medical conditions treated with specialty medications, and the programs work in tandem with the healthcare system to fill the gaps in these patients’ disease management needs.

There is broad recognition by various stakeholders of the opportunity to leverage PSPs for RWE generation due to the multiple touchpoints with patients and direct communication with patients’ healthcare teams and physicians, payers, and caregivers.

With PSP infrastructure well-entrenched in Canada and building on the capability of PSPs to collect pan-Canadian data, an initiative led by the Canadian Personalized Healthcare Innovation Network (CPHIN) has focused on elevating PSP into a robust source of RWE for decision making. The first milestone of this collaborative effort was completed recently with the successful publication of a white paper outlining the “PSP Real World Readiness Framework”.

This session will present an update on progress by the CPHIN team since the publication of the PSP framework. This will be followed by perspectives from the panelists made up of various healthcare system stakeholders; discussions will include how organizations can best apply the PSP framework to improve the quality of PSP data.

Alison Oliver

Senior Director, Customer Experience

Alison Oliver joined Innomar Strategies in 2016 as Senior Director, InnomarConsulting and moved to Senior Director of Customer Experience focusing on rare diseases in 2022. She began her career in the fields of communication and marketing over 20 years ago, then moved to specialize in government relations, health economics and market access at Becton Dickinson and Baxter.

Historically, as a leader of Innomar’s consulting services team, Alison focused on the areas of strategic consulting, market access, and real-world evidence. Today, Alison’s expertise is being leveraged within her current role with patient support programs (PSPs), where she oversees Innomar’s rare disease portfolio.

Belinda Yap, MPH, PhD

Director, HEOR

Belinda brings a wealth of expertise in outcomes research, complex modelling and evidence generation to her current role. She leads a team of HEOR specialists in addressing the most critical reimbursement challenges confronting new therapies today. Belinda’s successful record in leading numerous highly challenging files is a testament to her ability to create innovative HEOR and RWE solutions.

Belinda obtained her MPH in Healthcare Management (Columbia University), her Ph.D. in Health Sciences and Technology (Harvard Medical School and Massachusetts Institute of Technology), and completed her post-doctoral training at the Brigham and Women’s Hospital (Boston). Prior to her role at Innomar, Belinda worked at the Programs for Assessment of Technology in Health (PATH), McMaster University. At PATH, she designed and managed large multi-center clinical studies and applied specialized knowledge and scientific principles in support of a variety of health technology assessment (HTA) projects for both public and private sectors, including reimbursement of new drugs in Canada. She also has extensive experience developing and maintaining relationships with Canadian Key Opinion Leaders (KOLs).

Patient support programs: A significant source of real-world data

Patient support programs are an increasingly important source of data — demonstrating the value of therapies for key stakeholders. Hear from Belinda Yap, Director, Health Economics & Outcomes Research (HEOR), about the many opportunities you’ll have to collect this type of data and why it’s important to start early.

Meet the team

Michelle O'Connor Coughlan
Director, New Business Development, Regulatory Affairs and Strategic Consulting
Shazia Hassan
Manager, Market Access and HEOR
Naaz Bashir
Senior Manager, Health Economics & Outcomes Research
Susan Simonyi
Senior Manager, Strategic Consulting
Michael Sung
Senior Manager, Government Relations

Your questions, answered.

We have the knowledge and expertise to support your market access strategy and submission, as well as delivering HEOR and payer insights in preparation for commercialization. Our team has also led the strategy and execution of device submissions and pricing assessments in therapies and products ranging from cancer screening assays, to injection devices and implantable pump therapies. We can support you in determining the optimal pathway for commercialization for your product

Let's Connect at the CAPT Annual Conference

 

Our team will be on location to meet with you. Schedule time to connect with our experts while attending the CAPT Annual Conference to learn how our expert insights can guide your business decisions.

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950 Dixon Road, Toronto (Ontario) M9W 5N4