Regulatory Drug Advertising and Promotion

Optimizing your marketing strategies to meet regulatory compliance 

Our team consults on advertising and promotional activities to align with Canadian Advertising Codes and Standards (such as PAAB/ ASC, Innovative Medicines Canada) for Healthcare Professionals (HCP), Patients and Consumers Advertising of Prescription Drugs. We offer vast knowledge and experience in the Pharmaceutical Advertising Regulatory framework, and count a former PAAB Deputy Commissioner and Agency Account Director among our members.

Regulatory Drug Advertising & Promotions Consulting

Pre-Market Review

  • Consultation on the use of global vs. local advertising concepts
  • Product Monograph review
  • Review Advertising Launch materials
  • Pre-NOC messaging
  • Consultation on Direct-to-Consumer Information (DTCI)

Marketed Products

  • Advertising complaints and provide guidance on the PAAB complaint process
  • Review advertising materials; Directed to Healthcare Professional (HCP), Patient-directed materials
  • Consultation on promotional activities; Use of reprints, Online promotions, Websites, Learning activities
  • Use of global initiatives into the Canadian market
  • Direct-to-Consumer Advertising and Information (DTCA/DTCI)


Internal staff training

Understand the Advertising Regulatory landscape

John Wong

Our Regulatory Drug Advertising & Promotions Leader

John Wong, Director of Regulatory Drug Advertising    

John Wong
John has a unique background from both the regulatory and marketing sides of drug advertising and an excellent understanding of the various advertising Codes, Policies and Guidelines. He worked for the Pharmaceutical Advertising Advisory Board (PAAB), the national regulatory body for prescription drug advertising, for 10 years and became the Deputy Commissioner / Chief Review Officer in 2001. This depth of experience allows John, in his current function, to assist clients in determining whether their planned communications are advertising or not; and when advertising, he assists clients to ensure that the advertising meets PAAB Standards. 
Prior to joining TPIreg, John worked at Ogilvy CommonHealth as an Account Director where he helped launch specialty products into the Canadian market in Oncology, Urology, Hematology, HIV and Immunology (vaccines).

John Wong is a bilingual pharmacist graduate from Université Laval. He started his career at the Toronto General Hospital as a Clinical Pharmacist in Oncology and Nutrition Support and later owned and managed a community pharmacy. 

John Wong

Media Mention

Health Canada Getting Tougher on Opioid and Illegal Advertising

Canadian Association of Professionals in Regulatory Affairs (CAPRA)
April 29, 2019

Bridge the commercial and regulatory gap. Ask us to optimize your marketing strategies without compromising regulatory integrity.

bottom banner_ pharmacist with medication_bw