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Regulatory Drug Advertising and Promotion

Optimizing your marketing strategies to meet regulatory compliance 

Our team consults on advertising and promotional activities to align with Canadian Advertising Codes and Standards (such as PAAB/ ASC, Innovative Medicines Canada) for Healthcare Professionals (HCP), Patients and Consumers Advertising of Prescription Drugs. We offer vast knowledge and experience in the Pharmaceutical Advertising Regulatory framework, and count a former PAAB Deputy Commissioner and Agency Account Director among our members.

Our Regulatory Drug Advertising & Promotions Leader

John Wong, Director of Regulatory Drug Advertising    

John has a unique background from both the regulatory and marketing sides of drug advertising and an excellent understanding of the various advertising Codes, Policies and Guidelines. He worked for the Pharmaceutical Advertising Advisory Board (PAAB), the national regulatory body for prescription drug advertising, for 10 years and became the Deputy Commissioner / Chief Review Officer in 2001. This depth of experience allows John, in his current function, to assist clients in determining whether their planned communications are advertising or not; and when advertising, he assists clients to ensure that the advertising meets PAAB Standards. Prior to joining TPIreg, John worked at Ogilvy CommonHealth as an Account Director where he helped launch specialty products into the Canadian market in Oncology, Urology, Hematology, HIV and Immunology (vaccines).

John Wong is a bilingual pharmacist graduate from Université Laval. He started his career at the Toronto General Hospital as a Clinical Pharmacist in Oncology and Nutrition Support and later owned and managed a community pharmacy. 

John Wong

Bridge the commercial and regulatory gap. Ask us to optimize your marketing strategies without compromising regulatory integrity.

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