Pre-launch checklist: what to look for in a commercialization partner
By Innomar Strategies
The pre-launch phase of the drug commercialization journey is a mission-critical time that weighs heavily on product and patient outcomes. Manufacturers invest in and align on the building blocks of a successful therapeutic debut during this pre-market period — developing the unique value proposition, defining distribution channel strategy, and designing patient support services.
Finding the right integrated commercialization solutions partner can help position your product for success. The right partner will help you simplify the extremely complex pre-launch process. That partner will help you answer the tough questions as you navigate market access, distribution decisions, and patient services. Simply put, they’ll check all the right boxes
This checklist may contain marketing statements, is presented for information only, and shall not constitute legal advice.
