Pre-launch checklist: what to look for in a commercialization partner

By Innomar Strategies

Nine questions to ask yourself and your commercialization partner about your pre-launch needs.


The pre-launch phase of the drug commercialization journey is a mission-critical time that weighs heavily on product and patient outcomes. Manufacturers invest in and align on the building blocks of a successful therapeutic debut during this pre-market period — developing the unique value proposition, defining distribution channel strategy, and designing patient support services.

Finding the right integrated commercialization solutions partner can help position your product for success. The right partner will help you simplify the extremely complex pre-launch process. That partner will help you answer the tough questions as you navigate market access, distribution decisions, and patient services. Simply put, they’ll check all the right boxes.

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If you have any questions, please contact us by writing to Innomar Strategies, 3470 Superior Court, Oakville, Ontario L6L 0C4, Canada or by calling us at (905) 847-4310.