Post launch checklist: what to look for in a commercialization partner


Four success factors for post-launch product success.

You’ve seen your new therapy through to its official launch, but the work doesn’t end there. Once in-market, product logistics and patient needs fluctuate in real-time, requiring a post-launch strategy that can pivot.

What should your commercialization partner be focused on post-launch? Effective partners optimize programs and solutions as needed to remove access and adherence barriers and ensure products reach their full potential.

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