Guy Payette featured in PM360s think tank on co-pay vendors


Guy Payette, President of Innomar Strategies, provides his insight on financial assistance card programs, the effects of payor reform, and what pharma manufacturers need to consider when selecting the right co-pay partner for their brand.

Which Ingredients Create a Brand’s Best Co-pay Partner?

Think Tank by PM360 Staff on February 17th, 2016
Co-pay assistance programs are not without controversy, but despite all the talk, the use of these programs has only increased. When Zitter Health Insights last examined co-pay offset programs in early 2015, they found 708 brands were using such a program in the winter of 2014—compared to 440 in the summer of 2012.