Canadian Drug Advertising Regulations

RAPS Regulatory Focus™

In an article geared toward companies who want to enter the Canadian market and advertise their products in Canada, John Wong, Director, Regulatory Drug Advertising and Promotion at Innomar Strategies, published “Canadian Drug Advertising Regulations” on the Regulatory Affairs Professionals Society website on 17 September 2018. In this comprehensive article, John discusses Canadian drug advertising regulations and applicable laws; and outlines the importance of understanding what Canada considers advertising, the limitations on marketing efforts, and whether healthcare product advertising is aimed at healthcare providers, patients or general consumers.