Digital innovation in patient support

By Innomar Strategies

Healthcare provider perspectives on how to optimize patient support programs for chronic disease.

The potential: Pharmaceutical manufacturers and healthcare providers alike want to improve patients' lives via better health outcomes. Patient support programs (PSPs) have the potential to deliver on this goal by improving timely access and adherence to therapy.

The challenges: The best PSPs simplify enrolment and product access while making it easy for healthcare providers (HCPs) to access data about the patient’s journey. Yet there's been little innovation in the PSP space to date. 

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