Innovation Insights Newsletter
New and Improved
Enhanced Patient Engagement via Digital Patient Intake
Our digital Patient Intake Solution allows patients (or their caregivers) to complete the patient support program (PSP) onboarding process on their own time. PSPs can provide patients access to a self-serve website where patients/caregivers can digitally complete the consent form and intake information at their convenience, reducing time spent on the phone with the PSP team. The Patient Intake Solution offers the following capabilities:
- Multi-channel PSP intake and consent
- Branded experience with customizable and dynamic data collection
- CRM integration for data accuracy and PSP effectiveness
The guidance and resources offered will undoubtedly enhance my experience and ensure I receive the care I need. I truly appreciate the effort put into creating a seamless and supportive registration process."
- PSP patient on Patient Intake
PSP Optimization as Part of our Flagship Genesis CRM
Flexible patient communication options: through a secure emailed link, PSP teams are now able to ask patients/caregivers to answer specific questions to obtain treatment information, such as health assessment scores, patient experience/reported outcome measures, and more. With the data being directly integrated back to Genesis, this can reduce time spent by both the PSP and patient during follow up calls.
Coming soon – SMS text capabilities will soon be enabled to send the patient a secure link to further meet patient communication preferences
Enhancing data integrity and automation
Optical Character Recognition (OCR) functionality is being implemented across our PSPs to automate enrolment form data entry, reducing data entry time and risk of data entry errors.
Enablement of additional layers of control within Genesis to limit missing data.
We are continuing to enhance our organization's IT security measures – restrictions on data pulled from Genesis helps safeguard personal information.
Special/Prior Authorization autofill technology enables ‘smart forms’ that auto-populate from enrolment data and other source systems, such as Genesis, to streamline data entry based on therapy and payer criteria, thereby reducing the burden of manual data entry and associated risk of errors.
– PSP administrator
Auto-tasks: For PSPs, system-generated tasks ensure no critical steps such as follow ups, enrolment updates or medication reminders are missed. Auto-tasks save time for the PSP by automating repetitive actions, improve consistency by reducing human error and enable faster response times to patient needs. Auto-tasks help PSP staff stay organized by prioritizing and assigning tasks automatically, allowing them to focus on delivering high-quality support.
Tasks are fully configurable by therapy; Genesis automatically creates tasks based on patient file creation and file changes. Auto-tasks can be assigned to specific users, roles, or queues where users are prompted to execute steps based on the fulfillment of specific criteria (e.g., complete a welcome call upon file creation, follow up with healthcare providers (HCP) for Special/Prior Authorization signature, etc.).
There are over 50 different tasks now being automated, and we continue to add more to help support the PSP workflow.
Streamlined Interactions with the PSP Through the Manufacturer Communication Solution
Designed to improve the experience working with an Innomar PSP, our Manufacturer Communication Solution (MCS) optimizes communication touch points between the manufacturer team and the Innomar team working on behalf of the PSP, aiming to accelerate access to care. MCS provides an online communication portal which is integrated with Genesis that enhances the ability for Innomar and our customers to correspond, tracking requests and responses as needed (i.e., financial assistance escalations, compassionate requests, and more). A few key highlights about MCS are below:
- Auditable tracking and reduction in email traffic between the manufacturer and Innomar PSP teams
- Built-in reminders which are configurable to align with the manufacturer’s expected response times, ensuring requests from the PSP are not missed
- Reporting to monitor trends in real-time
- Provides shared access to centralized requests which allows for consistency in response time during team vacations/absences or changes in team structures
- Supports more than 20 different types of requests and the tool is continuously evolving to meet customer and program needs such as adding new data fields to increase visibility and leveraging the functionality for use cases beyond its original initiative
Delivering Patient Status to Healthcare Providers
Elevated PSP Reporting Through Power BI
As we continue to innovate and invest in meeting our clients’ needs and expectations, we have optimized our reporting capabilities through Microsoft Power BI. This tool offers a user-friendly and intuitive platform for manufacturers to run reports and ad-hoc queries. The solution empowers users to delve into PSP data through filtering and drill-down functionalities related to operational and strategic performance. Users can interact with various visual elements, such as charts, graphs, maps, and tables, which are dynamically interconnected to effectively represent and provide detailed information on their data. Data available on this platform can be delivered for both PSP service operations and electronic financial assistance data, offering summary views and query capabilities related to PSP business and operational performance and claims summaries, insurance mix, coordination of benefits and patient mix views.
Data Collection Through InnomarStart
InnomarStart (by Cameron Stewart LifeScience [CSL]) is our self-serve portal for pharmacists, prescribing HCPs, and/or patients to enroll and obtain financial assistance when reimbursement navigation (and Special Authorization) is not required. The portal collects consents and eligibility criteria (e.g., insurance status, residency status and financial means etc.) and will allow eligible patients to be enrolled directly from the portal. Patients (or their HCPs) will be able to navigate the site and receive immediate FA support.
With our recent enhancements in its data collection capabilities, InnomarStart now enables additional digital opportunities for market research and other patient and program insights.
– CSL account manager
Our Technology Partnerships
Patient Adherence and Real-World Insights via KEEP Labs
We are excited to announce our recent partnership with KEEP Labs Inc. (“KEEP”) to integrate its smart medication management system into our PSPs. This collaboration leverages KEEP's cutting-edge technology to bring a new level of sophistication and effectiveness to patient support. Through KEEP, we will be able to deliver a solution that enhances medication adherence, supports patient safety with secure storage, and provides real-world adherence data for actionable insights. A few key features of the KEEP solution include:
- Intelligent medication reminders for patients/caregivers
- Secure medication storage KEEP’s Dose Recognition Technology™ to passively track when doses are taken using
- Optimized PSP interventions – provides visibility to proactively support patients at risk of lower persistency
- Anonymized, aggregated adherence data, providing unparalleled compliant insights into real-world medication use patterns
- Optional connectivity with patient’s "Circle of Care" for enhanced support
Ensho Health: Real World Evidence and Clinical Decision Support
Innomar has engaged in an exclusive partnership with Ensho Health, an industry leading solution that extracts structured and unstructured data from Canadian EMRs and utilizes AI to perform RWE generation and clinical decision support services. In addition to connecting to EMRs via APIs, Ensho Health can utilize fax, email and secure file transfer protocol (SFTP) to perform its services.
RWE: The tool allows manufacturers to easily obtain patient data from HCP EMRs to more accurately and efficiently identify patients for RWE. The data abstraction tool performs cost effective research where data is of highest quality.
Clinical decision support: Utilizing existing patient registries as well as diagnostic and treatment optimization algorithms, Ensho can help predict the likelihood of disease for HCPs. Once diagnosed, HCPs can easily prescribe and enroll patients into the applicable PSP and ultimately, accelerate patient access to therapy.
What's Next?
Innomar is focused on innovating based on bridging the need for both human and digital touchpoints for PSPs and making the experience seamless for all stakeholders. The continuous optimization of our services through automation works in parallel with connectivity to the healthcare ecosystem. Look out for what is coming up next:
- New clinic scheduler capabilities to further streamline the appointment booking process for PSP teams and to support in the reduction of time to patient therapy
- Evolution and execution of our Genesis technology roadmap; this includes further optimizing the PSP workflow, reducing hands-on efforts and increasing patient engagement, as just a few of our focus areas
- Digital order management for samples and marketing materials for sales reps, HCPs and patients
- CSL payment solutions
- Improved access and self-serve capabilities for our Customer Reporting Portal
- Apple Wallet/Google Pay capabilities for RxHelp ONE cards
- Enhanced tracking and reporting of copay card and physical materials through TherapyFA
Case study: Enabling shared access – digitized solutions to increase visibility and facilitate streamlined communication between a patient support program (PSP) and manufacturer
Learn more about our digital services
- Digital patient journey
- Digital first CRM
- Digital enrolment solutions
- Financial assistance for patient support programs
- CSL Advanced analytics
If interested in discussing any of our new or planned developments, please reach out to your Innomar program contact(s) or to Matthew Nelson, Senior Director, Digital Innovation and Product Strategy.